Like the rest of England, the Heart of England is charmingly individual, but the bonus is that the Heart of England is at the hub of Britain’s road network, so exploring every last bit of it is made very easy! You don’t have to fly into London because there is the international airport at Birmingham right in the centre of the region. Birmingham is also now able to offer a world-class cultural scene, superb shopping, top attractions, fantastic nightlife, major international events and exhibitions

Take some time to visit the Cotswolds, taking in the many honey-coloured villages. The potteries of Staffordshire to the north of the region are juxtaposed with Shakespeare’s Stratford-on-Avon and the nearby lesser-known parts of Warwickshire. Close by lies the Black Country, and a visit here will reveal a rich seam of art, crafts, tradition and culture with modern architectural design sitting alongside villages from the Victorian era.

Explore the counties of Herefordshire and Shropshire along the beautiful borderlands of England and Wales, sampling the myriad of excellent restaurants and locally produced food. Don’t forget to discover the real taste of the countryside in Herefordshire’s famous cider.

In Worcestershire you can find fine churches, historic buildings and a thriving arts scene with internationally acclaimed festivals and events.

This is just a taster of what’s on offer in the Heart of England, you have to come here yourself to discover the rest!