Satirical comedian Steve Coogan located his fictional, unbearably vain, cheesy broadcaster ‘Alan Partridge’ in Norfolk, specifically hosting the pre-breakfast show on the fictional independent station ‘Radio Norwich’. It exploited the county’s reputation as being somewhat detached from modern trends, past its prime, and rather peripheral to national life.

Other comic entertainers who have drawn comedy from that stereotype include Allan Smethurst ‘The Singing Postman’ and The Kipper Family lately represented by ’son’ Sid Kipper, though these are associated with Norfolk in general and not just the City. These have been joined by The Nimmo Twins

Independent radio stations are Radio Broadland (formerly Broadland 102) and Classic Gold Amber. BBC Radio Norfolk and the University of East Anglia’s Livewire 1350 all broadcast to the city.